Background of the Study
Youth migration, often driven by unemployment, insecurity, and lack of opportunities, poses significant challenges to rural development in Nigeria. In Gashua Local Government Area (LGA), Yobe State, migration disrupts the social fabric and undermines local development efforts. Development communication offers a pathway to address this issue by raising awareness about local opportunities, promoting skill acquisition, and fostering a sense of community belonging. Communication strategies, including campaigns, workshops, and participatory approaches, have proven effective in curbing migration in similar contexts (Ibrahim et al., 2023). This study explores how development communication can reduce youth migration in Gashua LGA.
1.2 Statement of the Problem
High rates of youth migration in Gashua LGA result in a loss of human capital and impede community development. Limited awareness of local opportunities and weak communication about potential benefits of staying contribute to this challenge. While development communication has the potential to address these issues, its impact in Gashua LGA remains underexplored. This study investigates how communication can influence youth decisions to remain and contribute to local development.
1.3 Objectives of the Study
To examine the communication strategies used to address youth migration in Gashua LGA.
To evaluate the effectiveness of development communication in reducing youth migration.
To recommend strategies for enhancing communication’s role in addressing migration challenges.
1.4 Research Questions
What communication strategies are employed to address youth migration in Gashua LGA?
How effective is development communication in reducing youth migration?
What improvements can enhance communication’s role in reducing migration challenges?
1.5 Research Hypotheses
Development communication increases youth awareness of local opportunities.
Effective communication strategies reduce youth migration rates.
Participatory communication fosters a sense of community and reduces migration intentions.
1.6 Significance of the Study
The study contributes to understanding the role of communication in addressing youth migration, offering practical recommendations for policymakers and development practitioners to design effective intervention strategies in Gashua LGA and similar areas.
1.7 Scope and Limitations of the Study
The study focuses on the role of development communication in reducing youth migration in Gashua LGA, Yobe State. It evaluates communication strategies, their effectiveness, and potential enhancements. Limitations may include variations in migration patterns and access to reliable data.
1.8 Operational Definition of Terms
Youth Migration: The movement of young people from their local communities to other regions or countries in search of better opportunities.
Development Communication: The use of communication to promote awareness and address migration challenges.
Local Opportunities: Economic, social, and educational prospects available within the local community.
Background of the Study
Mobile banking platforms have revolutionized the way customers interact with financial institutions, and their re...
Background of the Study
Rural digital literacy is emerging as a critical determinant of the effectiveness of agricultural banking service...
Background of the Study
Language learning is increasingly leveraging digital technologies to enhance student engagement an...
Background of the Study
Foreign Direct Investment (FDI) is a pivotal element in the global economic landscape, influencing...
Abstract: This research explores the critical link between early childhood education (ECE)...
Background of the Study
Student satisfaction is a key metric that influences academic quality and institutional reputation...
ABSTRACT
Antibacterial activity of honey obtained from two different locations in Enugu State (Nsukka & Ugwuaji) Nigeria on Staphyloc...
Background of the Study
Digital marketing has revolutionized customer engagement strategies in the banking sector, enabling financial ins...
Abstract
Leadership style plays an important role in the motivation of workers performance. The style of leading adopte...
Climate change poses a substantial risk to public health, es...